SAM ANWER
Social Media Manager & Digital Marketing Specialist
Detroit, US.About
Highly accomplished Social Media Manager and Digital Marketing Specialist with 8+ years of expertise in designing and executing data-driven, multi-platform campaigns that consistently drive brand growth, audience engagement, and measurable ROI. Proven ability to optimize full-funnel paid media (Meta, Google, LinkedIn, TikTok), SEO content, and CRO initiatives, leveraging analytics platforms like Google Analytics and HubSpot to achieve significant performance improvements. Adept at managing cross-functional teams and agency relationships in remote, US-based environments, consistently delivering high-impact digital strategies.
Work
DigitalPeak Solutions
|Social Media Manager & Digital Marketing Specialist
Remote, USA
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Summary
Led comprehensive social media and digital marketing strategies for DigitalPeak Solutions, driving brand visibility, customer acquisition, and ROI through multi-platform campaigns and data-driven optimization.
Highlights
Developed and executed high-performing multi-platform social media strategies across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter, significantly increasing brand visibility, follower growth, and customer acquisition.
Managed full-funnel paid media campaigns across Meta, Google, and LinkedIn Ads, improving targeting accuracy and maximizing ROI through continuous A/B testing and data-driven optimization.
Spearheaded website UX and CRO initiatives, including funnel optimization and landing page redesigns, resulting in measurable improvements in lead quality and conversion rates.
Implemented advanced retargeting flows, lookalike audience modeling, and behavioral segmentation strategies, reducing cost per acquisition (CPA) and increasing paid campaign efficiency.
Leveraged AdLuge and Google Analytics to track key performance indicators (KPIs), identify conversion bottlenecks, and implement real-time campaign adjustments, significantly improving overall digital marketing efficiency.
BlueWave Digital Labs
|Social Media Growth Strategist
Remote, USA
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Summary
Designed and implemented comprehensive social media growth strategies for 15+ clients, driving engagement, audience retention, and brand consistency while optimizing ad campaigns for lead generation and reduced costs.
Highlights
Designed and implemented platform-specific content strategies for Facebook, Instagram, LinkedIn, and YouTube, significantly increasing engagement and audience retention across 15+ client accounts.
Executed continuous A/B testing on ad creatives, headlines, landing pages, and audience segments, improving click-through rates (CTR) and lowering cost per conversion.
Oversaw multi-platform ad campaign management, optimizing budgets, audiences, and creatives to improve lead generation quality and reduce cost per result for SMB clients.
Collaborated with SEO and PPC teams on keyword research and SEO-driven content development, improving organic search rankings and amplifying paid campaign performance.
Managed end-to-end content production, including copywriting, video editing, and graphic design direction, ensuring consistent, on-brand storytelling.
Education
FAST University
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Bachelor of Science
Computer Science
Certificates
Google Analytics (GA4) Certification
Issued By
Google Skillshop
Social Media Marketing Certification
Issued By
HubSpot Academy
Inbound Marketing Certification
Issued By
HubSpot Academy
Meta Digital Marketing Associate
Issued By
Meta Blueprint
Google Ads Search Certification
Issued By
Google Skillshop
Digital Marketing Certification
Issued By
HubSpot Academy
Content Marketing Certification
Issued By
HubSpot Academy
SEO Toolkit Certification
Issued By
Semrush Academy
Skills
Social Media Strategy
Facebook, Instagram, YouTube, Twitter, LinkedIn, TikTok.
Paid Advertising
Meta Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads.
Audience Targeting & Segmentation
Retargeting, Behavioral, Funnel-Based.
Influencer & Micro-Influencer Marketing
Partnership Outreach & Execution.
CRO & A/B Testing
Landing Pages, Creatives, Audience Optimization.
SEO & Content Marketing
Keyword Integration, On-Page Optimization.
Analytics & Reporting
Google Analytics (GA4), Looker Studio, HubSpot, AdLuge, Facebook Insights.
Content Development
Graphic Direction, Video Editing, Blog Writing, Captions.
Crisis & Reputation Management
Brand Protection, Negative Feedback Handling.
Budget Optimization
Lead Generation, ROI Maximization, Spend Efficiency.
SEO Tools
SEMrush, Ahrefs, Google Search Console, Google Keyword Planner.
Content & Creative Tools
Canva, Adobe Premiere Pro, Figma, Adobe Photoshop.
CRM Platforms
Salesforce CRM, HubSpot CRM.
Productivity
Google Sheets, Microsoft Excel, Asana, Trello, Notion, Google Workspace.